DoubleLand
A solar start-up where Dan is acting CMO — his role is all things marketing, because he is the marketing department. Since joining in May, Dan re-branded the company and single-handedly created its marketing collateral: logo and visual identity, explainer video, slide deck templates, business cards, and more.
Logo
DoubleLand's CEO wanted a wordmark that conveyed the company's promise of using land both for agriculture and solar production. Ampolo delivered with a rugged, shadowed wordmark depicting duality, textured to show grit and strength, with gradient brand colors illustrating terrain.
Website
Visit site ↗Prior to Dan's arrival, the DoubleLand website was completely AI-generated. Dan created a new website architecture, selected still and animated images, and wrote several pages of new content. He added SEO improvements and Google Analytics, established a HubSpot account with a lead-capture form, then created and implemented a PR plan to announce the new site.
Video
DoubleLand's CEO was concerned that prospective customers had a hard time visualizing how the product worked. So Dan scripted, filmed, and edited an explainer video on zero budget, using a borrowed drone, iPhone video, and Google text-to-voice narration. A second video is already in the works, showing how the product can be incorporated into farm or ranch operations.
Business cards
Even in today's digital world, business cards are still a critical leave-behind at networking events. The client is pleased with the result.
Social media
DoubleLand is an early-stage startup, so social media is being used intentionally and sparingly. That hasn't stopped Dan from preparing content to have on hand down the road.
